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| Page 2 Article | | The Importance of Page ContentThe Importance of Page Content The content of a page is probably the most important consideration when building traffic to your web site. Other techniques do gain more traffic but page content and content of your web site in general is most important when producing a good quality site that will naturally build traffic. 1.1 General guidelines for a page
For a page to rank well with the search engines, the page should be optimized and have sufficient text that is of relevance to your visitor. Ideally the page will be written and presented to be easy to read. It will have a good use of white space and placing of text blocks and pictures (graphics). The text you write should be warm and compelling. It should flow well so it is easy to read and be in short paragraphs so interest is easy to maintain. The content you place on the page should be reflected by the page name, title, the H1 heading, description and meta tag keywords.
1.2 Page Content
As the number of pages on the web increases, it is becoming more difficult to achieve a high page ranking. There is much you can do and the most important consideration is the content on the page. Search engines are becoming more specialized at looking at the page as a whole and ranking the page on the basis if its content rather than just the title, meta tag keywords and the description. The text or copy on the page is now becoming the most important feature with the all the properties of the page being used to judge its ranking. This is good from our point of view. Let me explain. If we are interested in creating a page that is relevant to our site visitor then the copy of the page will contain accurate and compelling information about its topic. The page will naturally rank higher than other less well constructed pages. If our pages are the best we can make them, when compared with much poorer pages, our pages will rapidly rise in ranking. When a search engines refers a visitor to your page, they will record the time that they spend at your site (as long as the visitor clicks back to the search engine). This information is used to rank pages. If your visitor stays longer on your site compared with other sites, your page ranking will naturally improve. So creating pages that are “sticky” will help ranking and in turn increase traffic to your site. This is a short piece taken from my eBook on Web Site Traffic Building techniques. My eBook summarises the best techniques I have used over the last three years in creating successful commercial sites. The full eBook is available from http://www.web-site-traffic-building.com Nigel Stephens is a Microsoft MCP and has extensive experience in creating database driven web sites such as http://www.usb-products.com that are commercially successful. His eBook of the best techniques for developing targeted traffic is available from http://www.web-site-traffic-building.com |
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|  | |  | Kabiri Costume Jewellery - http://www.kabiri.co.uk Kabiri is an independent jewellery shop showcasing an international
selection of designers. Styles are eclectic, ranging from the fashion-led
to the classic and include avant garde, precious and unique couture
pieces. - more |
 | Fine Gemstone Jewelry - http://www.belljewels.com Bell Jewels offers a wide selection of fine gemstone jewelry, black diamond engagement rings, beautiful right hand rings, diamond dangle earrings and more. - more |
 | Custom Engagement Rings - http://www.imagesontheweb.net Your fiance is unique, her ring should be too. Images Jewelers creates the finest custom engagement rings in platinum, gold, and silver using the finest diamonds and gemstones available. - more |
 | Swatch - http://www.skippertime.com/menu_tienda/index_esp.php Cada nueva coleccion de relojes Swatch, Swatch bijoux, Flik Flak y accesorios Swatch en Skippertime.com. Swatch Originals, Swatch Skin, Swatch Irony y todos los especiales Swatch a un solo clic de distancia. - more |
 | Diamond Engagement Ring - http://www.glimmerrocks.com Online store of certified diamonds and fine jewelry offers diamond engagement rings, diamond wedding rings, earrings, pendants and more jewelry products. - more |
 | Italian Charm Bracelets - http://www.italian-charms.com/ Information about Italian charm bracelets, enamel, laser, silver, gold, zodiac, birthstone and photo Italian charms. - more |
 | Steven Kretchmer Jewelry - http://www.imagesjewelers.com Images Jewelers offers fine designer jewelry lines such as Steven Kretchmer, John Hardy, and Laura Gibson. Check out our tension set rings from Steven Kretchmer. - more |
 | Buy Bedat And Co. Watches From WonderWatches Inc. - http://www.wonderwatches.com Admirers of the Swiss-watch company Bedat and Co. can buy these watches directly from the WonderWatches Inc. website. WonderWatches carries Bedat and Co. watches from the No. 3 and No. 7 series. - more |
 | Amber Jewellery and Pendants - http://www.amberzone.co.uk/ Amber jewellery and earrings set in sterling silver makes a perfect gift for the one you love. Online retailing and secure - find the jewellery you want. Purchase securely from the comfort of your own home. - more |
 | designer cocktail rings - http://www.whiskerjewellery.com/ Susan Whisker has used the beauty of colour as inspiration to produce necklaces, earrings, bracelets and cocktail rings. Elegant, timeless, sophisticated. Jewellery created as bespoke pieces, much admired and beautifully crafted. - more |
 | costume jewelry, high fashion jewelry - http://www.qualityfashionjewelry.com Quality fashion costume jewelry at affordable price. Offers high quality Swarovski crystal, fresh water pearl, Cubic Zirconia, and sterling silver fashion jewelry, wedding jewelry and fashion accessories. - more |
 | Wholesale Diamonds - http://www.steindiamonds.com/ Offers loose diamonds, engagement rings, eternity bands, diamond stud earrings, bracelets, pendants, Rolex and Cartier watches. - more |
 | Treasure Box - http://www.treasurebox.co.uk/ Probably the biggest and best selection of silver jewellery on the web. Discover the finer things in life with this beautiful collection of designer silver jewellery. - more |
 | Raymond Weil Watches - http://www.watchesonnet.com Browse our large collection of luxury watches like Movado, Baume and Mercier Bvlgari Raymond Weil, Omega, TAG Heuer and Michele Watches all at deep discounts. - more |
 | silver lockets - http://kainosprint.com.au Kainos Print Company based in Australia Offering book printing, sticker printing, calendar printing, poster printing, postcard printing, fridge magnet printing, flyer printing, booklet printing and greeting card printing services. Access a complete range of fine quality full colors printing via the internet. - more |
 | Jewel2.com C jewelry to fit any taste. - http://www.jewel2u.com Looking for a good and accessible online jewelry shop? If you
are reading this, you've already found the one! Jewel2u.com offers you
a unique and rich variety of earrings, rings, necklaces, jewelry sets
and boxes; rubber and leather jewelry; religious, children and men's
collections; jewelry sets of solid gold, white gold and sterling
silver to your taste! - more |
 | Chopard Replica Watch - http://www.monsterreplica.com/ Replica Watches at Monsterreplica.com - high quality replica watches of well known brands - Jacob & Co, Replica Rolex, TAG Heuer, Cartier, Panerai, Omega, Breitling, Omega, Patek Phillipe, Chopard and much more. - more |
 | larimar wholesalers - http://www.larimarwholesalers.com Wholesale larimar jewelry, larimar necklaces, rings, bracelets and earrings set in silver and gold.
Worldwide Distributor of Laura Bonetti Larimar Jewelry, offering exquisite and unique designs for resellers and fine stores. - more |
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