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| Link Building Article |  | Building A Link Exchange Directory
There is great value in true reciprocal links; however, if you
manage your links pages properly, those pages can also bring you
additional search engine traffic. Tips in organizing your link
exchange directory. - Ensure your main directory categories page
is linked from your main page. It's important that search
engines can find it. Having properly organized link pages will
provide you with strong keyword based pages. If you have a
sitemap generated, include your full directory in there as well.
Not only will this benefit you, but also your link exchange
partner will get the proper credit for the exchange. - Keep each
site theme on it's own page. Group all home-based business
websites on one page, all sports websites on another, all web
hosting on it's own, etc... - Keep the pages short. It is bad
practice to put 100++ links on a page. Ideally the maximum
amount of reciprocal links on one page should be 20 and link to
additional pages as needed. - Modify your Meta tags Set your
Meta tags to reflect the contents of that link page - Always
link back to your main site On each link exchange page ensure
you have a keyword-based text link back to your main URL. If
someone finds your website through a search engine based on a
page from your directory, you will want them to visit your main
page ;-) Keep your link back to your main page in a prominent
place within your directory pages. - Keep a submission form for
surfers to request a link exchange Having a reciprocal link
exchange form available for surfers saves you some time in
searching out true reciprocal link exchanges. When a link is
submitted for inclusion in your directory. Ensure it meets the
true reciprocal link principals; make every link exchange count!
- Automate as much as possible. There are several very
impressive link exchange scripts available for free on the
Internet. These scripts can save you time and money while you
are building your link exchange directory. And lastly.... -
Update Regularly Make it part of your routine to exchange links
on a regular basis. Whether you have time to exchange a few
links a day, a week or a month, making true reciprocal link
exchanges will benefit your site for years to come.
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