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| Trade Article | | Corporate Branding and Trade Shows - 8 Tips for Trade Show StaffTrade shows are part of the marketing mix and the
appearance by your firm should be a continuum of your
entire marketing including advertising, public relations and
events. While you may introduce a new product or showcase a
service, many firms make mistakes by not connecting the
overall corporate branding with the show. How can an
exhibit staff person be up to speed on what the company is
doing? BEFORE THE SHOW ………… 1. Make sure you have information about the exhibit – what
is in it, why it is there – before the show. Not the day before
but as soon as you get your assignment. The exhibit
manager has the responsibility to make sure the exhibit is
on time and looks great - among many other duties. The
marketing team decides the theme, products highlighted
and rationale. 2. Read your company and division web sites. Sure, there
are lots of pages but there are hidden nuggets in there that
you may have forgotten or may be new to you. Here’s what
you may not know – attendees who are serious about
meeting with you – well, they will check your web site. Best
to be as informed as your prospective clients are. 3. Read all the promotional materials that you will hand out.
If an attendee has a question while at the booth, your
answer will not be – DUH? 4. Know what is in all the demonstrations. Are there cues to
expand on the demo? Clues as to how to lead a
conversation? Listen carefully and make your life easier. 5. Read advertising in your trade publications. What does
your firm promote versus your competitors? Can you explain
the differences? 6. While reading the trades, look for articles and releases
about your company. Check your online press release
section or ask the PR department about releases sent
before the show. 7. Understand the role of your firm if a sponsor of an event. 8. Ask. Ask. Ask until you get answers that satisfy you. Your
goal is to make you the best representative for the company
you can be. Having an understanding of the broad marketing aspects
before the show makes your firm well branded at event. Julia O'Connor - Speaker, Author, Consultant - writes
about practical aspects of trade shows. As president of
Trade Show Training, inc,, now celebrating its 11th
year, she works with companies in a variety of
industries to improve their bottom line and marketing
opportunities at trade shows. Julia is an expert in the psychology of the trade show
environment and uses this expertise in sales training
and management seminars. Contact her at
804-355-7800 or check the site
http://www.TradeShowTraining.com |
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 | Jewelry Exporter - http://www.thai-interplus.com Exporter of imitation jewelries, cosmetics, kids wear, spa and others products. - more |
 | FP Markets CFD Trading - http://www.fpmarkets.com.au/ Providing CFD & online share trading in Australia. Trade Direct Market Access CFDs, ASX CFDs, Shares, Options & Warrants on the ASX. - more |
 | Wholesale Gemstone Jewelry - http://www.gemfind.net Offering services for jewelry professionals dealing in wholesale gemstone jewelry, certified loose diamonds and other wholesale jewelry. Buy, sell and trade jewlery wholesale. - more |
 | Gem Show - http://www.jogsshow.com Jewelry, Gem & Mineral Show at Tucson Expo Center. Jewelry and Beading Classes. International Gem and Jewelry Dealers. Visitor Travel Assistance.The majority of these are registered business owners representing the retail jewelry industry of the USA. - more |
 | UK Wholesale Giftware Supplier - http://worldwidetrading.co.uk/ Unique fairly traded furniture, giftware, pottery, mirrors, carvings, handicraft, water features and garden stone from the uk wholesale giftware supplier that values ethical sourcing. With over 1,000 wholesale giftware lines we have ranges for gift shops, craft shops, furniture shops and garden centres across the UK. - more |
 | Jaipur Rugs Company Pvt. Ltd.: Hand Knotted Rugs,Hand Knotted Carpets - http://www.jaipurrugsco.com/ Jaipur Rugs Company - Manufacturers and suppliers of hand knotted rugs, hand knotted carpets, designer hand knotted rugs, designer hand knotted carpets, decorative hand knotted rugs, decorative hand knotted carpets, hand knotted decorative rugs, decorative hand tufted rugs, decorative silk rugs, decorative wool rugs, decorative weaved rugs, decorative floor rug, decorative printed rug, decorative custom rug, decorative hooked rug, decorative outdoor rug, India. The company is engaged in manufact - more |
 | Aluminum Roofs - MA Metal roofing co. - http://www.newenglandmetalroof.com Residential roofing company installs aluminum shingle metal roofs in MA, RI, CT, NH. Provides regularly updated metal roofing industry information. Educates on advantages of installing cool metal roof vs. conventional systems. Features integrated roofing cost calculator, DIY estimating and roof measuring guide. Other services include standing seam, and IB roof installations. Fully registered, Licensed and insured in Massachusetts, RI, CT, NH. Site includes metal roofing contractor directory. - more |
 | B2B Trade Leads - http://www.launchb2b.com Marketplace for global companies, trade leads for importers and exporters. - more |
 | Proactive Futures, Online discount broker - http://www.proactivefutures.com/ Trade Futures and Commodities as low as $2.95 round turn all inclusive. Low intraday margins and multiple Futures trading platforms. Free Futures trading demo. - more |
 | A Comprehensive Trade Portal on Indian Trade and Industry - http://indiaetrade.com A Comprehensive online Trade Portal on Indian Trade and Industry encompassing various aspects of business like Export, Import,
Trading,Manufacturing and Services. It also has Yellow Pages with lakhs of address and thousands of Trade Leads. - more |
 | Drop Ship - http://www.dropshippers-101.com Drop Ship and Wholesale Product Suppliers. The Internet's ONLY 100% Genuine source of Drop Ship Information. - more |
 | Manufacture & Exporter of Ms-Pipe, 3LPE, Smooth Pipe Powder Coating. - http://www.scanindia.org Powder Coating on MS pipes,3LPE on MS Pipes internally and Externally in india,Steel reinforced polythelene pipes in india,Pipe Manufacturer with ISO 9001 2000 certified,Plastic Coating on MS pipes,Smooth Flow Pipes, Powder Coating on Steel Pipe, 3 layer Polyethylene on MS Pipe, Anti corrosive coating on steel pipes. - more |
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