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| Services Article | | Search Engine Promotion - your options explainedMost people have limited knowledge when it comes to search engine ranking and the various
types of services on offer. We all know that having top 10 positions on some of the leading
engines can bring all the traffic we can handle, and then some. But how do we get those top
10 listings and what should we expect to pay to get them?
A simple way to approach this is to look at your competition. Do a quick search on one of the
leading engines like Google or AltaVista, using a search phrase that people might use when
looking for your products or services, and see what comes back.
As a basic 'rule of thumb' guide -
Between 100 and 5000 puts you in a 'low competition' category.
Between 5001 and 25000 puts you in a 'medium competition' category.
Between 25001 and 250,000 puts you in a 'high competition' category.
Over 250,000 puts you in a 'Extremely high competition' category.
Here are some examples we found on AltaVista:-
"detroit real estate" - 2.7M
"curtain fixtures" - 817,000
"auto parts" - 130,000
"mortgage loans" - 84,000
"coin collecting" - 14,000
"wedding accessories" - 9,000
"florida vacations" - 5,000
"model railways" - 5,000
Based on the above, determine the competitiveness of your category, then research the level
of service necessary for your site.
Once you have determined the level of competition for top positions in your business category,
use the following as a basic guide:
1 - Low to medium competition with no previous 'search engine optimization' - Locate a good
submission service who will give your home page a 'tune-up' then submit your site 'manually' to
all the leading engines and directories. Expect to pay around $25 to $65 per month.
2 - Medium to High competition on restricted budget - try to locate a service that will go
beyond basic Meta Tag revisions. Not all search engines pay much attention to what is in your
Meta tags, so look for someone who will make changes to the HTML on your key content
pages to give them a boost. Expect to pay around $55 to $95 per month.
3 - Sites with high or extremely high competition - you will encounter various approaches at
higher service levels. Most common is to use 'Doorway' pages and a separate 'Hallway'
domain. Think about Doorway/Hallway pages as pages that focus on a specific search phrase,
each targeting a specific search engine. It is common to have sites with over 100 custom
designed Doorway pages targeting multiple search phrases and multiple search engines.
Pricing varies greatly at these levels, and almost always include a setup fee then ongoing
monthly service fees.
Developing a better understanding of how it all works will help you decide the best approach for
your web site, and will help you make an informed decision based on realistic expectations.
ABOUT THE AUTHOR
Carl Hruza operates a successful web promotion and search ranking business, and offers
advice on all aspects of Internet Marketing and Promotion. Email Carl at carlh@netnet.net or
visit his site at http://topwebpromotion.com
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|  | Online Registration and Event Management Services - http://www.activenetwork.com Active Network provides online technology and marketing services to organizations like YMCA, JCC, park and recreation offices, campgrounds, fitness clubs, university campuses, golf courses, communities for active lifestyles participants worldwide. - more |
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 | Sports Nets - http://www.nets4you.com We are suppliers of Industrial Nets, Cargo Nets, Bird Netting, Sport Nets, Elastic nets, Luggage Netting, Elasticated Netting, Knotless Non Elastic Luggage nets, Silage covers, Recycling box nets, Kerbside recycling box cap, Skip covering nets, Air-permeable cover, Bird control nets. - more |
 | Utility Warehouse - http://www.bills2big.com The Utility Warehouse Discount Club offers everyone one in the UK the chance to make money or save money, the decision is yours. Residential and Business Broadband, Gas, Electricity, Telephone, Non Geographical numbers and more onto One Monthly Bill with one direct debit. - more |
 | Vending Water Machine - http://www.chemfreesystemsinc.com/ Chemfree Systems Inc. - Leading Water Vending Manufacturer and Water Vending Machines Manufacturer. Get wide variety of Water Vending Machines Manufacturer and Water Vending Manufacturer from www.chemfreesystemsinc.com - more |
 | Business Franchise - http://www.franchise-market.co.uk The Franchise Market UK. Unlike any other franchise directory, we don't just leave you to do all of the franchise Opportunity research for UK Franchises yourself. We analysis of many franchise competing companies - more |
 | Employment Screening - http://www.quickbackgroundchecks.com/ Offers criminal background checks, credit reports, tenant and employee screening as well as DMV, police, and court records. - more |
 | Hot Desks London - http://www.hubworking.net Convenient business and meeting venue, located in the heart of the City of London, less than 2 minutes walk from Liverpool Street Station. Flexible working solutions with a simple pricing structure, plus free wireless internet access throughout the centre. - more |
 | Incentive Organization with Team Building Activities - http://www.touraffaires.com/EN/ Our agency specializes in corporate event and entertainment organization in France, UK and throughout the world. Have a look at our orginal ideas for incentive travel and let us arrange your business meetings or seminar in Maldives, in an elegant hotel with a gorgeous conference centre, surrounded by pristine beaches and deep blue sea. Use that opportunity to play golf with your business partners on a paradisiac island and increase staff motivation through a variety of team building activities. - more |
 | Handy Men Repairs Fulham - http://www.handysquad.com Professional handymen based in Fulham, covering Central London. Odd jobs and repairs carried out, such as installation of white goods, painting, electrical jobs and plumbing work. - more |
 | Direct Mail and Mailing Fulfilment - http://www.bakergoodchild.co.uk Direct mail and mailing fulfilment solutions are baker goodchild’s speciality. As one of the UK’s leading mailing houses, we are able to process large volume mail shots with complimentary services such as envelope stuffing, high volume letter and label printing along with postage savings and consolidation, ensuring the success of your direct mail campaigns. - more |
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