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| Page 2 Article | | How to Write a Landing PageIs there a difference between writing a landing page and any other web site page? Yes and no. But mainly, yes. You still have to work within the fundamentals of good writing and copywriting. And you still have to recognize the differences between writing for paper and writing for a monitor. However, there are some important differences to consider when it comes to writing a landing page. >> You KNOW what you want your visitors to do On many web pages we are writing text to help people find what THEY want, either on that page or a different one. This may involve writing careful descriptions, using images and providing descriptive links to help our visitor move forward to the right page. In other words, a lot of the time the pages we are writing are not the final destination pages for many of our visitors. So we deliberately help them leave the page, pointing them in the right direction. With a landing page, everything changes. With a landing page, you know what you want them to do and you DON'T want them leaving that page until they have decided to make that purchase, sign up, download a white paper - or whatever else it is you want them to do. >> Now you're in the realm of direct marketing A landing page is a direct marketing piece, pure and simple. You have attracted someone there through an ad, a link, a keyword...whatever. And now you have them on the page, you want to convert them. When direct marketing with a landing page, remember these points. - It's about the copy, the words. It's the text that will bring you success or failure. - Design? The purpose of the design is to support and showcase the text. If you want results, your visitors must read the text. This influences your choices of colors, your use of images, the layout on the page. - Navigation links? No thank you. On a regular web page, there are plenty of links on a page to make it easy for people to move around and find what they want. On a landing page, there is only ONE link you want people to click on, and that's the one that says YES. You don't WANT them to navigate. You want to give them just the one way forward. - Multiple choices? Not if you can help it. If you have three or four things to sell or promote, create separate campaigns and separate landing pages. Too many choices on a single page dilutes attention and reduces response rates. Keep it focused. >> Concluding thoughts Many large and medium sized companies struggle with creating landing pages that are unashamedly built to maximize conversion rates. Perhaps they don't have the skills in-house to write and design that kind of page. Perhaps they feel uncomfortable about 'direct marketing' through their site pages. Whatever the reason, it's the companies that have the will and the resources to build high-converting landing pages that will come out the winners. Nick Usborne is a freelance copywriter, author and speaker. For more articles and resources on writing for the web, visit his site, http://www.excessvoice.com. To find out more about landing page writing and design, read his review of MarketingSherpa's Landing Page Handbook - How to Raise Conversions. |
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|  | Material Handling Equipment - http://www.zorinmaterial.com/ Offers jack and lifts including rolling stairs, hydraulic lift tables, self dumping hoppers, forklift attachments, and electric pallet jacks. - more |
 | Laser Welding Machine - http://www.hanslaserusa.com/ Offers laser markers and engravers as well as laser spot welders, fiber laser welders, and diode pumped YAG lasers. - more |
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 | metal bellows - http://www.flexial.com/ Flexial Corporation is a premier manufacturer of metal bellows and welded bellows for the aerospace, down hole, flight, electrical and switchgear, and transducer markets. - more |
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 | Gym Lockers - http://www.lightninglockers.com/ Offers affordable lockers including athletic, employee, and school gym metal storage lockers. Nationwide supplier of all types of metal lockers also offers a wide array of accessories, including metal locker benches, metal locker locks & number plates - more |
 | Seamless Tube - Mahalaxmi Seamless Ltd - http://www.mahalaxmitubes.com Mahalaxmi Seamless High Quality Cold Drawn Seamless tubes and pipes in carbon, alloy, stainless steel for Heat Exchanger, Boiler, Automobiles, Hydraulics and Precision Mechanical manufactured in India.Mahalaxmi Seamless Ltd, a manufacturer and exporter of Carbon and Alloy Steel Seamless Tubes from India - more |
 | Hydraulic Power Packs - http://www.precisehydraulic.com/hydraulic-power-packs.htm We Manufacture hydraulic press, hydraulic power packs, hydraulic cylinders, manifold blocks, material handling equipment, and tailor-made Special Purpose Machines (SPM's) in Hydraulics. - more |
 | Swisslink- Military Surplus - http://www.swisslink.com/ Swiss-Link: Your source for Military Surplus from around the world. A unique website offering the unusual collectable, sporting goods, camping gear, clothing, cold weather gear, military surplus, ghillie suits. - more |
 | Industrial Rubber Products - http://www.irpc.co.in Industrial Rubber Products Manufacturer Coimbatore India - rubber o rings, O Rings, Diaphragms, Densvoyer Silicon Gasket, Telecom Rubber Boots, Rubber Seals, Hydrogen Coolant Gaskets, Rubber To Metal Bonded Components, Bellows, Butterfly Valve Rubber Sleevs/Liners, Rubber Bushes, Neoprene Sponge Extrusions, Rubber Bulb, Extrusion Profiles, Engine / General Mountings, Spider Coupling Bushes, Polyurethane Seals. - more |
 | Kredit Automation & Process Control - http://www.kreditautomation.com/ Designs, installs and services automation equipment & control systems for manufacturing automation & factory automation companies. - more |
 | Adhesive Guns Australia - http://www.sealingsystems.com.au/systems.htm Sealing Systems Pty Ltd uses one of the latest techniques in manufacturing adhesive guns and is the leading manufacturer of adhesive guns in Australia. - more |
 | Industrial fibre optic terminator and distributor. - http://www.warrenandbrown.com.au Warren and Brown is an industrial global leader in fiber optic termination, distribution and telecommunication. It specializes in fiber optic solutions for telecommunication and also in distribution of fiber optics. - more |
 | NJ Heating And Air Conditioning - http://www.htgspecialties.com/ New Jersey air conditioning and heating repair services offering furnace, air conditioning, as well as geothermal equipment repair and services. - more |
 | Friction Materials from Rydahls - http://www.rydahls.com Almost every day, we discover new applications with unique requirements in terms of friction material, adhesion and mechanical applications. - more |
 | Retail Displays - http://www.handystorefixtures.com/ Manufactures a complete line of store fixtures, storage shelves, Gondola shelving, retail floor displays, wall units, end units, display cases, checkout counters and a complete line of merchandising accessories. - more |
 | vacuum pumps - http://www.loikits.com Loikits is the source for installation, maintenance & emergency service for pollution control, refrigeration, and air conditioning systems. - more |
 | Drop forgings & open die forgings - http://www.brooksforgings.co.uk/ Brooks Forgings Ltd have been involved in manufacturing of steel components and sub assemblies since 1960. You can rely on our financial strength, technical ability, and dynamic approach to provide your business with quality products and services. - more |
 | Manufacturer of all types of bearing and bush, Roller bearing, Ball bearing, taper roller bearing. - http://www.bushbearing.com Manufacturer and Exporters of Bush Bearings, Bearings, Bimetal Bush, Ball Bearings,Taper Roller bearings, Cylindrical Roller Bearing, King Pin Bearing, Steering Bearing, Clutch Release Bearing, Needle Roller Bearing, T.R. Bearings, Thrust Bearing, Angular Contact Bearing, Sintered Bush, Gun Metal Bush. - more |
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